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IDG Study Finds 95% of Consumers Use Social Media
ClickZ New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. “The Echo Effect: Understanding the Value of Tech Buyers” study surveyed 3,100...
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What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?
ClickZ What are the most powerful ways B2B lead generation marketers will be using big data in 2013? 1. Some may say attribution – understanding which channels, content, and messaging is...
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Big Brands on Big Data: Bigger Marketing Is Not Better
ClickZ With so much data and automation technology available to marketers, there is a temptation to do more, more often. Yet, the most effective uses of big data are usually not bigger marketing, but...
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76% of the World’s Largest SaaS Companies Use Marketing Automation
ClickZ If I hear “SaaS” or “cloud” in the news one more time, I’m going to scream! Cloud computing has become a hugely overused buzzword over the past few years, although probably for good reason....
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5 Best Practices for a Great B2B Website
ClickZ Recently I’ve been helping one of my clients redesign its online presence. As we all know, our website is our brand’s front door – just as important, if not more so, than our company’s physical...
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Email Marketing Isn’t Just About Sending Email
ClickZ When Salesforce.com bought Exact Target for $2.5 billion in May you might have assumed that the world finally valued the art of email marketing. Did everyone miss the real story? Email marketing...
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5 Myths (and Truths) About Big Data
ClickZ “Big data” has become a catchall term for the vast amount of information generated by our digital lifestyles, and the analytics techniques for dealing with it all to improve marketing, products,...
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The 5 Trends That Really Matter for Marketers in 2015
ClickZ There’s been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. There have been countless year-end recaps and...
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3 Easy Ways to Put Mobile First in B2B Marketing
ClickZ The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. The Radicati Group predicts that by 2018, 80 percent of email...
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Fix Programmatic So It Solves Marketing Problems
ClickZ Programmatic platforms should help advertisers deliver performance at scale, but several proposed “fixes” are actually preventing the technology from doing its job. At a recent conference, the...
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